As mentioned in the e-commerce systems page, Magento is an e-commerce platform. Magento's main purpose is to provide merchants the ability to have control of their website. Not only does magento provide the ability for its users to create customed websites according to business needs, but it also is a marketing tool. What makes magento an excellent marketing tool is that it has marketing features such as coupons and tier pricing that extend a website's market. No customer will ever deny coupons, it is a great tool to use to make new customers and to keep old customers satisfied. As for tier pricing , it is another marketing method to use in order to keep customers coming back. Tier pricing allows for customers to purchase more products for a cheaper price. The more the purchase the cheaper the price by unit it is. This is a perfect method to entice the customers to buy more.
One last powerful marketing tool that we mustn't forget is that magento comes with the integration of google analytics. Google analytics, provides with reports on your website's traffic. This is essential since it will give you an idea on how efficient is your marketing. This will also make you develop better ideas on how to strengthen your website's marketing. As we all know no business is in business without marketing. Magento provides you with this tool.
A website's presentation to the outside world is key in order to succeed and in order to succeed we must first satisfy customer's needs. A customer that is happy with the service provides will alway come back.
Besides the strong marketing tool that magento has, magento provides its user with the ability to have control over its customers by allowing customers to create accounts, the ability to track its customers' preferences about certain products through their order history, and the ability for users to create customer oriented websites. One last thing we must not forget is the detailed reports that magento provides to its users in order for the users to track and keep everything up to date concerning things like sales, tax and coupon usage reports.
These are jut some of the great tools that magento posesses. It has a variety of tool that you can look at by checking their demo site where you can see that polls can be included in your website, how the ads are integrated, how the detailed reports help to setup the best selling products and how the user accounts work.
If what you are looking for is strong marketing tools, quality, customer oriented, and easy to use e-commerce system, than Magento is the OS Commerce for you.
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